The particular EA Sports FC branding isn't unsurprising; the phrase came up in trademark filings in 2012 Madden 23 Coins, and VentureBeat journalist Jeff Grubb confirmed the name during a chat in March in a chat with Giant Bomb.
Last year, The New York Times reported that FIFA was asking EA to double the 150 million dollars the publisher was paying annually for the rights to the brand name. Meanwhile, EA was reportedly beginning to question the worth the FIFA name brought its popular game franchise.
"Basically what we get from FIFA even in a non-World Championship year is the four letters on the front of the box, in a world where the majority of people don't even see the box because they buy the game online," Wilson reportedly told employees in a November all-hands meeting.
FIFA says it will continue its annual branded soccer video game
"The next "NFL2K" won't be a simulation--here's what that might be referring to. Perhaps in anticipation of the announcement made today, FIFA recently announced that it's working with new partners on "non-simulation" soccer game due to be released later this year. The wording is similar to the 2020 announcement by Take-Two regarding that it will be bringing back its NFL2K franchise which will circumvent EA's exclusive license to play NFL "simulation" video games, by providing "non-simulation football experience."
But FIFA will also announce that it's "engaging with leading games publishers and media companies and investors in relation to the development of a major new FIFA simulation football game title for 2024 Buy Mut 23 Coins." The organization also says it will continue its tradition of numbering annual FIFA game releases in conjunction with the new players.
