Because of the item's uncommon rarity, they're usually very expensive due to their high demand FIFA 23 Ultimate's marketplace for FUT 23 Coins transfers, including some such as Yaya Toure being sold in the region of 1.9 million FIFA coins that a prominent third-party coin-selling website values around PS400.
But EA had a mistake and released this game, flooding the market with a huge amount of the game's items and saw the costs drop quickly, with some losing more than 100,000 FUT coins worth around PS200 in the event of purchasing through a third-party.
EA is yet to make a comment on the mistake. But the impact on the market will last forever. A majority, if certainly not all players are now worthless, and even though the market been recovering somewhat since the elimination of the pack and resultant shortage for FUT Hero items, the loss of coins will not be able to be reversed.
People who have managed to purchase the pack could be in even more luck, however this is because the pack was described as untradeable (meaning that it could not be traded on the transfer market) In the past, when EA has sold a pack with incorrect descriptions usually, they compensate customers who bought the original pack. This means that some gamers could be given the two FUT Hero cards for as little as 25000 coins.
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EA Scores its Own Goal as FIFA 23 Hero Pack Snafu Cleans Millions of Coins From Virtual Market
An issue with one of FIFA 23's"Hero packs" has turned rather costly after a tradeable FIFA Ultimate Team Hero item was put on the virtual marketplace for transfers in FIFA for significantly reduced prices. The chaos ensued when players tried to sell off their assets after their value plummeted trying to recuperate loss as the market inundated.
FUT Hero Items are very rare and are therefore highly valuable. Each one is associated with a player who has made an outstanding contribution to their club or is a fan favourite due to a reason or another. The Hero item can fetch millions of FUT coins in a single transaction in the market for FIFA 23 Coins virtual transfers or can be acquired by buying packs, but there is a low likelihood of getting one.
