NBA 2K has evolved from just another hyped item

 Ronnie 2K tells NBA 2K MT Complex. "I worked with our team to bring this idea to life but it was very suitable to work with the actor. When we announced that tease, everyone thought it was going just be another basketball player...it allows us live in the world of fashion, culture, music, and 2K is a seat at the table."

NBA 2K has evolved from just another hyped item within the gaming industry. It's now an iconic moment in pop culture and its intersection of music, fashion, pop culture sneakers, and of course, basketball has elevated the brand to levels that cannot be matched by other games. With its most recent edition, NBA 2K23, the game made history after announcing J. Cole as the first rapper to appear on the cover NBA 2K with the Dreamer Edition. Although it's certainly a surprise that 2K made a announcement like this especially so late in the release process, the style of the game itself probably hinted at this happening some day. But, despite that it was not even the idea of 2K, it was J. Cole's.

"Three and a half " years in the past, when he dropped a shot at one of the break times on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be on MyCareer and assist you in thinking about the concept of it"" Ronnie 2K tells Complex. "I worked with our team to bring this concept to life but it was very suitable to work with his. When we released that tease, everybody thought it would become another Cheap NBA 2K MT NBA player...it allows us to live in culture, fashion and music, and 2K has his place at the table."