The Pre-Made Fitness Meals Market refers to prepared meals that are designed to support specific health and fitness goals like weight loss, muscle gain, or athletic performance. This market has grown rapidly in recent years, fueled by busy modern lifestyles, rising rates of obesity and chronic illnesses, and growing interest in health and wellness.
The pre-made fitness meal sector aims to provide convenient, nutritionally balanced meals to help people achieve their diet and fitness objectives. These meals are pre-portioned and usually only need reheating. They feature lean proteins, complex carbs, healthy fats, fruits/veggies and are lower in sodium, sugars and bad fats than typical frozen meals. Major diet approaches offered include high protein, low carb, vegetarian/vegan, paleo and low calorie.
The rising popularity of meal kits and subscription meal plans has also bolstered market growth. Many fitness meal companies sell through brick-and-mortar retail as well as direct-to-consumer ecommerce and subscription delivery models.
Consumers choosing fitness meal plans are often looking to supplement an exercise routine, wanting accountability and portion control, seeking to limit grocery runs/prep time, hoping to stay on track with diet goals, or struggling with nutrition discipline. The convenient, diet-specific nature of pre-made fitness meals is appealing time-strapped, health-conscious consumers.
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Growth is projected to continue as interest in health/wellness and outsourcing meal prep intersects with innovations in prepared foods and emerging nutrition science. The global pre-made fitness meals market was valued around $9.5 billion in 2019 and is expected to expand at a CAGR of around 8% through 2027.
